Blog ✍️

My First Year Growing A Product

Here's how I grew my app from $0 to $4500+/month in one year.

It’s been a year since I launched the Closet Assistant. It’s also been a year (to the day) since I made my first dollar online.

I’m not an expert. I’m not a better marketer, developer, or founder than anyone else. I don’t always know what I’m doing - but...

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Boundaries For Work

How I can keep myself from exhausting myself everyday.

I have already written about my ‘One Rep’ system. A system of starting so small that building a successful habit is inevitable.

But I’ve been thinking lately about my own self maintenance and how I - more often than not - don’t take care of myself and let my...

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Writing For Traffic

It's a model that works every time, but is hard to implement.

Writing is a daily discipline that can’t afford to be missed. It’s something that’s incredibly valuable - especially on the internet.

I’m incredibly inspired by the stories I have heard about people getting massive amounts of traffic to their websites simply by publishing authoritative content on a given subject.


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Betting On Content

Organic, not algorithmic.

The more I post on social media about the Closet Assistant’s success, the more scummy and boastful I feel.

It’s doing great, don’t get me wrong. But when every post I do is an update about how many free trials I got, or how the revenue has grown, I’m not...

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How To Make A Product That Sells Itself

Pick a niche and do this.

That’s a pretty bold title, you might be thinking.

Sure, yeah. It’s bold. This is probably the best advice I could give someone just starting their Indiehacker journey.

What if I told you that you could guarantee sales and revenue without having a massive audience?

What if I told you...

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One Rep

Building a habit one rep at a time.

Small actions done consistently define who we are. It’s the little actions that add up to incredible momentum. Impossible goals are achieved not by one large action, but by infinite smaller actions.

What’s my one rep look like?

Run for 5 minutes - I run everyday.

Read one chapter of...

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Full Circle

Oh, I remember now...

There’s a reason why I started this blog. It took me a while to remember that reason.

I started this blog as a place to document what I am doing to grow, practice my skills, and increase in productivity as a maker.

A while back, I wrote a...

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Finish What You Start

Finish what you start. Learn what you need to know. Keep the scope small.

This is something that I have never upheld well. I give up too easy, and bail when it matters. My word isn’t worth very much to some people, and that’s an awful thing to say.

I want to be regarded as someone who does what he says he will do,...

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Importance Of Habits

You are a product of your habits.

Would I Ever Get A Tattoo?

Tattoos are something that I think about a lot. Not in a frivolous way, but in a way that says "what do I believe so much that I would write it on my body to remind myself every day?" kind-of way.


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How Do You Write A Web App?

One function at a time.

I’m undergoing a complete overhaul of how I work, and how I think about work.

It’s subtle, yet fundamental. I’ve never approached work in this way, but now it’s necessary.

What’s the change? Breaking work down into smaller parts, and working on those parts individually.

How I Used To...

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As You Learn


Document vs. Create is an argument that always eludes me. I feel like I need to create original content for an audience that doesn’t yet exist.

The opposite is so much more powerful. Building an audience around the things you are already doing.

I’m writing apps, I’m learning spiritual truths,...

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Doing Then Writing

Not Writing Then Doing

Is It Just Me?

I have often written pieces of content in the past that resemble this pattern:

  • I want to do this thing.
  • I will be the best at this thing.
  • Watch me do this thing.

  • I want to do this other thing.

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Providing Value

The only intention of this site.

I used to write daily on this website. That’s no longer the case. I want to continue having those discussions, but I want to have them on my Twitter and potentially on Blurt (still test-driving).

I want this blog to deliver exceptional value for indiehackers that are looking...

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How to do it the right way.

Content Is King

You’ve probably heard that before. If not, you haven’t been around internet marketers long enough.

I’m here to tell you (and remind myself) that a consistent and valuable content strategy is a major key to success online. It’s the only way to build an audience.


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Up And To The Right

Using Faith, Skills and Persistence to get what you need.

In the past 3 months, I’ve made $2000 from an app that took me 3 weeks to write and 1 month to test. Not only that, but I have amassed $1000/month in subscriptions (36 customers at ~$30/month). That’s income that...

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What It's Like to be an Indiehacker with $200k in Debt

When your app revenue goes to groceries instead of reinvesting.


Half of my current income goes towards paying the minimum payments on the debts that I owe. Just the debt, not other bills like rent or electricity.

That’s a mind-boggling statistic. It’s been my reality for 2 years now.

Every day I get at least 4 calls from...

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Time Management

And why I need to improve.

Time management is one of those things that you should have implemented a year ago to in order see the benefits today.

It’s something that incrementally improves your life over time. It isn’t always a noticeable shift in productivity levels or output.

So, as they say, the next best time...

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Adjusting The Goal

What my first guide is really all about.

More More More Content

You can never put out enough content. The right piece of content in the right context at the right time is a goldmine.

How is content king? It’s the thing that drives traffic, enforces your brand, and provides value. It can even be the thing...

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My First Guide

Something I needed to learn a long time ago.

I know The Indie Developer is supposed to be about niche product funnels. But that’s not the only thing it’s about. It’s also about becoming better at everything it takes to make niche product funnels.

The guides on this site will mostly consist of something I am researching or consistently...

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